When Apple comes to mind, most people relate their products to great advertising. In New York City this fact can be seen every day with their huge iPad billboards towering overhead and subway posters. Their commercials are also quite striking with a catchy song and visuals depicting their products at work. In todays era, advertising is an intricate part of any new product's lifecycle. An introduction to a new product during highly watched shows and sports matches can boost sales tenfold nowadays. Apple is no stranger to advertising and have had some of the best...

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Despite initial mediocre reviews of the iPhone 4S and iPad 2, Apple had an astonishing fourth quarter and year in general. With over 37 million iPhone sales in the fourth quarter, Apple has also regained the number one spot in brand listing according to General Sentiments. Apple and Google have been switching spots this year, but Apple closed the year off strong. According to Bloomberg.com, Apple Inc. (APPL) shares climbed 6.2 percent to $446.66 and their strong 2011 fourth quarter netted $13.1 billion in profits. This is the highest record profit since Exxon Mobil Corp. (XOM)...

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Global Equities Research, a consulting firm that tracks iBooks sales, has gone pubic telling the world that since Apple updated their popular ePub reader, iBooks to now read textbooks, over 350,000 textbooks where downloaded within three days of being available. This is an amazing number since each book is $15/piece! Apple of course gets their 30% of that…so do the math - $5*350,000 = 1.75 million dollars. HOLY CRAP! I checked out the Physics textbook and WOW! I liked Physics in high school, and I can see how much more I would have liked it had I...

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We hope everyone had a great holiday season as we move into the new year!  We have undergone some changes in the past month and wanted to share them with you. First off, Virtua Computers has a new office on 38th and 8th.  The location is centralized to our clients and has proven to be efficient.  Second off, Autriv Software Development saw the release of it's newest product, BlackBook, a contact management software that is server based.  The release party was held last week and was met with strong praise from Mac Consultants in the city. The new year also brings in...

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YAY! 'nuff said - more on this next...

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Today we discuss Verizon's Contact App for the iphone, 10.6.7 beta, Apple corporate is looking for an Photo engineer for the iPad, and the new News Corp product #TheDaily - a daily newspaper for iPad...

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Today we discuss iOS 4.3 beta 3, Sony's REJECTION from the app store, and a new software called Watchman Monitoring. Today we discuss XBMC for the iPhone/iPad, 10.6.7 beta seeded to developers, iOS 4.3 leaked information about a 1MP camera for the iPad, got your iPhone fixed...looked for the new pentalobe screws, and Adobe CS 6 leaked information about Illustrator...

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Today we discuss Steve Job's leave of absence, Tim Cook taking over, the iPad 2 and a possible iPad only newspaper. Did you guys like the new intro and "outtro"?...

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Today we discuss iWork 11 software updates, OWC releasing upgraded HD's for the new MacBook Air, controversy about the iPad 2 @ CES, and the leaked footage about the iPhone 5/verizon...

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